History of the Joe Snyder mark begins in 1958 with the establishment in Mexico of a store for man who sold shirts, pants, suits, ties and underwear. José Vargas Snyder joined his father at the helm of the store as early as 1971 and after years of resale in contact with male customers, he decided to design and manufacture new underwear to meet the expectations of its customers who are looking for an offer original and less traditional. Thus begins the saga of atypical and sexy brand Joe Snyder underwear. Now the brand sells 500 000 underwear per year! Sensual, daring, innovative in the design of these products, the Joe Snyder brand is the flagship brand of the sexy men's lingerie segment.