The German brand of underwear male Olaf Benz appears in 1989. Only a few brands identify the important growth of the underwear then. The designer Alfons Kreuzer is the founder of the Olaf Benz. He developed the concept of the mark and its distinctive style. OLAF Benz is quickly distributed to all German stores and international demand continues to increase. The mark also owes its success to its participation in various international trade fairs. However, due to its positioning high-end, Olaf Benz is distributed very selectively. Point of sale must be in agreement with the customer of the brand. This point to ensure the exclusivity of this design collection. OLAF Benz symbolizes the care and know-how, without quality compromise. Uneven fit, perfect cuts, materials design and precious minimalist give maximum comfort to the man of today. The high level of creativity of the stylist is an important element of success. Olaf Benz designer focuses on innovation and entrepreneurship. If up to now, there is little investment in new designs of underwear, this is because most designers give their production to licensees. That is why many articles are uniform and replaceable. "If you know one, you know them all". Alfons Kreuzer claims that to date, Olaf Benz is the best collection on the international market when comparing the shape, style, quality and innovation.